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In this eBook, we cover 5 of the key steps to securing media coverage: Build your media list, develop content, package content, draft your pitch, follow-up. Also included: a few of our favorite (free) tools for media outreach, press kits, & more.
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About Us
Claire Topalian began helping clients develop their stories in 2011 and launched Cove in 2017 as a way to offer more services and capabilities. Mitchell Cuevas is the mind behind Cove Labs and an expert at the intersection of marketing and technology.
Each Cove account is led by Claire & Mitchell with additional support from a team of experienced writers, researchers, & marketing strategists.
Each Cove account is led by Claire & Mitchell with additional support from a team of experienced writers, researchers, & marketing strategists.
Claire Topalian
Head of PR, Principal
Claire is passionate about helping companies find their voice, hone their best story, and connect with the right communities with smart, agile tactics.
Ask Claire about: PR, Communications, Content Strategy, & Growth Marketing.
Ask Claire about: PR, Communications, Content Strategy, & Growth Marketing.
Mitchell Cuevas
Head of Labs, Principal
Mitchell's sweet spot is the intersection between marketing and technology. He's helped to bring countless ideas from the drawing board to mobile screens, campaigns, websites, and more.
Ask Mitchell about: Interactive campaigns, Website Builds, Mobile App Development, and Process Optimization
Ask Mitchell about: Interactive campaigns, Website Builds, Mobile App Development, and Process Optimization
Kat Bakhmetyeva
PR & Marketing Manager
Kat brings a strong background in influencer marketing to the team as well as a graduate degree in Communications from the University of Washington. She handles a variety of client needs, including content strategy and production, all things influencers, and social media.
Ask Kat about: Influencer Marketing, Content Development, Social Media & PR
Ask Kat about: Influencer Marketing, Content Development, Social Media & PR