Congratulations to Sabrina Parsons and Palo Alto Software!
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In this eBook, we cover 5 of the key steps to securing media coverage: Build your media list, develop content, package content, draft your pitch, follow-up. Also included: a few of our favorite (free) tools for media outreach, press kits, & more.

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Play a smarter game.
Creative projects, campaigns, and experiences designed to help you rise above in a world drowning in content and noise.
Play a smarter game.
Creative projects, campaigns, and experiences designed to help you rise above in a world drowning in content and noise.
The web is drowning in it. Over 2 million blog posts are written every day. We find high-quality, unique ways to place you above the fray.
Unique customer experiences propel successful brands. We help you traverse a variety of mediums; in-person events, online AMAs, white papers, mobile-first websites, apps, and more.
Technology allows us to give you an edge. We spend time every day staying up to date on best practices and the latest tools and platforms where you should be. Our grip on technology helps us do things better, more efficiently, & more cost-effectively on your behalf.
Come to us with those 'I wish we could do that...' projects
Website Design & Development
You may still need to build your foundation. Start with us to create something future ready that you'll be proud of. We know the latest ways to keep things 'lean' and won't bog you down with long development cycles or things you don't need.
PR and Thought Leadership
Our team is not just experienced pitching the media -- we also take pride in creating smart, timely angles that put our clients at the center of today's ongoing dialogues. And we have fun doing it. We'll find the most effective ways to create awareness for your company in the media and among your most important audiences.
Multi-channel, experience-driven campaigns
You're probably thinking about your content, how you should distribute it, where you can find customers, likes, followers,'s a lot to keep track of. We'll work with you to create a customer narrative and flows for each channel while establishing tracking mechanisms. The resulting campaigns will maximize every customer touch-point across a variety of mediums.
Sometimes the best way to reach people is to actually get them together. We have deep experience planning events in over 150 countries and can even help you maximize attending major conferences like CES or SXSW.
'Side Project Marketing'
This is one of our key methods for escaping the deluge of content online. We help you identify opportunities where you can generate high-quality leads by providing something truly useful and robust to your customers. Read more.
Design (Graphic, Interactive)
From mockups to fully-rendered website designs, as well as logos and graphics of all kinds, we've got you covered. We've done everything from favicons to infographics to an entire MLB stadium and everything in between.
Influencer Marketing
Social media influencers have changed the way brands and products market to customers. We've tracked this trend and are equipped to help clients prep their own strategy, conduct outreach to the best possible influencers, and generate organic buzz that reaches their ideal customers.
Marketing and PR "Audits"
We've worked with many clients who aren't quite ready to invest in ongoing marketing and PR support, and we encourage those founders to save their money. Instead, we offer 1:1 consultations that dive into your brand in an effort to identify weak points and opportunities for growth and conversion. Clients take away a high level strategy for next steps and templates and resources that help them get started without having to outsource the work.
App Development
Think you need an app? You might! We'll help you scope the user stories and determine if an app is the best way to accomplish your goals (there might be easier ways, and we'll be up front about that). If an app is the way to go, we have experience building apps for both Apple and Android and a deep background in Product and User Experience.
Developer and Designer Matchmaking
Looking for ongoing services and/or contract positions? We are experts at vetting freelancers from all over the world to support your team in a variety of capacities. Hire without fear and even have us manage them for you if preferred.
Business and Marketing Automation
One of our specialties is making all your tools play nice with one another and your customers. The result is less manual work for you as we identify places to batch, automate, and connect tools and services throughout your business and marketing stack. A few tweaks could save you thousands or more every year.
Anything Wordpress
Most brands have a love-hate relationship with Wordpress. We get it (on both sides) and we're here to help. Over the years, we've built state of the art blogs from scratch on Wordpress, tweaked and hacked our way to better looking websites, and found the most efficient ways to solve our clients' Wordpress woes.
Social Media Marketing
Social media is here to stay, and it's worth taking advantage of for a more personal dynamic with your audiences. We've crafted influencer strategies from scratch, built out social calendars for most of our clients, and we're always at the ready to help you take advantage of your social presence.
Editorial and Blogging Strategy
In-house content (aka: it lives on your website and you control it) is a critical part of establishing brand -- but it can be daunting. We'll craft an editorial strategy for your blog, account, and more that maximizes your reach and sets you up for a sustainable path to brand influence.
Recent Work
This is just a sample of projects, so feel free to ask for additional work if you don't see something that matches your project type.
Techstars Gift Guide
An interactive collection of companies in the Techstars portfolio that have something unique for gift-givers this holiday season.
Global Startup Battle
The biggest early stage startup competition in the world. 200+ events in over 80 countries and a video contest with 200,000 voters and 2.4 billion impressions! (We even did the infographic!)
Media Coverage: Thought Leadership
This campaign supported the executive team at Startup Weekend with ghost-writing, PR outreach, and placement in a variety of publications.
Raleigh USA: Content & Influencer Strategy
Raleigh USA, a leading cycling brand (and one of the oldest!), wanted to test out an influencer strategy and update some of their marketing content. This was a fun opportunity for us to tap into our love of outdoor sports and support a great brand.
A local music club needed a place to log their sessions. They turned to us to come up with something simple that looked great and was easy for them to manage.
Resume: Thomas
We do projects of all kinds and sizes, so when a NY based writer needed an update to his online presence, we had his digital portfolio ready to share with the world within a week.
Build it for Life
We were honored when Rebecca came to us wanting to build an online home to match her amazing service and infectious personality. We built her site and blog, created a new logo and color scheme and coached her on content and social media direction.
Google us or learn more below.

Claire Topalian
PR, Media Relations | Communications | Content Strategy
Claire is a writer, PR pro, and content strategist with 5+ years of experience focused on tech startups, large corporations, and non-profits.

She started her career in Communications at UP Global (Startup Weekend, Startup Week, NEXT), an international Non-Profit that was recently acquired by Techstars, where she also co-founded and led the Startup Women initiative.

Claire has worked with a number of companies and individuals with PR strategy and media relations, including Nordstrom, JP Morgan Chase, Adecco Staffing, PATH, Redington, Raleigh America, and The University of Oregon.

Check out her personal website for more information.
Mitchell Cuevas
Marketing Technology | Social Media | Product
Mitchell has spent the last 5 years helping a broad range of brands and startups find their way through marketing strategies and technology solutions.His work includes the development of complex marketing campaigns and projects that draw on months of advance planning and management. He's your go-to "big idea" resource.

More than a marketing mind, Mitchell brings a deep understanding of technology and product that is guaranteed to be current and constantly evolving. With this background, he is able to find tools that best support your needs while cutting costs and time.

Mitchell also has a strong background in partner management and has worked with major companies including Coca-Cola and vitaminwater, National Geographic, Shell, and 3M.
Lily Topalian
Blogging | SEO | Research
A graduate of St. John's University, Lily brings four years of experience in blogging and research to the table. Her past work includes supporting digital media for the New York Mets and working with a number of independent professionals to craft their blogging approach and hone their SEO strategy.
Contact us:
Phone: +1 425.659.1125
E-mail: [email protected]